Data.. Data.. Data.. Data is everywhere around! Whatever we do which have online presence leaves data foot prints. The enormous data generated from our day to day activities have much potential to predict our future activities. This predictability has created a huge business for various organization.
Netflix shows different thumbnail to different users for the same show. It means that a comedy lover will see a different thumbnail than the romance lover.
Youtube shows different advertisement to different users on the based of their previous activities.
It is a high-time companies should start looking what they can do with the data they have. Much of the data in any companies remain unused. A Data considerate culture need to be set up in any company and should keep an eye how they can expand their business.
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